Thank you for taking the time to visit.

This is the online home of Guillermo J. Holguin. I specialize in making instructional material effective, minimal, and aesthetically pleasing. On this site not only will you find samples of some of my work that showcase my attention to detail and design, but also digital artwork I’ve created for friends, family, and followers like you.

Stick around a while, check out my blog, and learn a little more about me and what I do. Follow me on social media and send me a message if you’re interested in a design. Enjoy.

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As a learning professional, I create a wide variety of training materials from formal in-person or eLearning courses down to informal, supplemental job aids. Some of my favorite projects (that I can share) are listed below. Check out my PORTFOLIO for more.

Past projects

  • Created site for Futuro Sólido USA offering educational, animated videos on health insurance benefits for English and Spanish speakers. 
  • Created animated videos about health insurance benefits: Out-of-Pocket Costs, HSA Education
  • Standardized the referral management process for a new referral center impacting 300,000+ patients per year.
  • Designed employee handbook for startup call center
  • Managed major project to develop and implement QA to startup call center
  • Implemented an LMS for a startup call center and transitioned PowerPoint trainings into e-learning courses cutting down the onboarding process from 5 weeks to 3 weeks. 
  • Transitioned learning materials to match re-branding

If you have a project that you need help with and would like to meet with me, please contact me via email ( or social media.

Let’s talk.

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